42North LP collects and uses your personal data to operate the service you're using right now. We use your email address, name, and usage information to manage your account, process bookings, and send you updates about your reservation. We also contact you via email, phone, or SMS when there are important changes to your stay, security updates, or information about similar properties and services you might be interested in. Everything we collect serves a specific purpose: to make your rental experience straightforward and to help us improve how we operate. Your data is never sold, and we only share it with service providers who help us deliver the service you've booked.